This Canadian Company Will Sell Canned Air To Indians At Rs 12.50 Per Breath!









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Since #OddEven hasn’t been the curative the state government promised in a bid to fight the world’s most polluted air, Delhi citizens might literally start importing their air.
Canadian startup Vitality Air might soon start shipping fresh air from the Canadian Rockies to Indian consumers this month, soon after they made a debut in China.

India will love it


Vitality Air’s founder Moses Lam told the Hindustan Times: “It started as a novelty back in the summer of last year. There were forest fires in Calgary and with all the smoke, people started using our product.”
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The air is sold in 3-liter and 8-liter cans.  “We suck up all the air in Banff, about 150,000 liters every time and it takes about 40 hours,” Lam said. Key clients from the China debut include “pregnant mothers, corporate executives, and even students preparing for examinations”, and he’s certain India is going to love it. “The pollution in India is more than in China, we expect it to be our largest market.” Their head of India operations, said that they’re sending samples to the Canadian high commission in New Delhi, and setting up mall sales activation to hype it up for an audience who needs to buy a breath to catch.
According to a report in the Times of India, Vitality Air sold fresh air from two of Canada’s lakes, with a bottle of ‘premium oxygen’ costing between US$15.85 and 18.50 (Rs 1050 and 1230). The company, which started operations in October, claims to have sold out its first batch of 500 bottles in just two months.


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But who better to sell to Chinese folks than a Chinaman?

The popularity of Canada’s Vitality Air is nothing compared to the monumental success achieved by Chen Guangbiao, a Chinese multimillionaire, who sold eight million cans of fresh air in China in a ten-day period in February 2013. Each can costs roughly 80 cents (Rs 53), and purportedly contained air from pristine areas of China like Xinjiang and Taiwan. As smog levels in Beijing and nearby areas rose to alarming levels, the sales of the cans soared too.
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Source: indiatimes | 1





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